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P&A is my most beautiful seedling.


I take care of many issues such as environmental projects, packaging, shipping, marketing and try to keep track of our sustainability.

the founder Lukas Uhl in black white with PURE & ANALOG logo in gold

P&A is pure self-realization for me.


Primarily I work on the new products and produce all the pictures, videos etc. for us. I am also in contact with our suppliers and producers to keep the whole production running.

The founder Simon Krüger in black white with PURE & ANALOG highlights in gold

P&A is my go-to notebook for great ideas.


Somehow I slipped into the role of the "Business & IT guy" here. That means I do all the calculations, improve the website and work with Lukas on the development of new products.